Google are showcasing the power of AMP in this email for the Pixel 6a. This email features an interactive carousel with selectable colors and multiple product images. There are also small interactions that show customers how they can remove objects from their images.
Since this email utilizes AMP, these interactive elements only work in Gmail and fallback to static images on other devices and email clients. Despite this limitation, AMP enables Google to develop these interactive elements in significantly less time compared to traditional coding.
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