Montblanc emails are almost as beautiful as their pens. With high-end products like this, you can't just send your subscribers and customers offer after offer; they simply aren't going to be buying your product every month. So, we are big fans of this Inspire Writing Series which engages Montblanc's customers in a whole new way while encouraging them to use the pens they already own. Brands today should consider innovative strategies like this for engaging their customers over the long term.
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