February 28, 2023

5 Best Practices for Boosting Your Email Open Rates

With email marketing, your business is just a few clicks away from connecting with customers and driving conversions. But the success of such campaigns hinges on how many people actually open those emails - which luckily you can influence! With an industry average reaching 16.97%, it's time to think about what steps we can take for increasing our own open rates!


Andrew King

Email marketing is a powerful tool for businesses to connect with their audience and drive conversions. However, the success of an email campaign depends on how many people actually open the email. The average industry open rate as of January 2023 is 16.97%, according to Constant Contact. So, what can you do to increase your email open rates?

Here are some proven strategies:

1. Send Welcome Email

Being the first impression of your product or service, a well-crafted welcome email is key for successful customer onboarding. Think about what you can uniquely offer to ensure customers have an enjoyable experience with your brand right at the start! Make sure to tailor it specifically by incorporating their needs and interests in order to create a warm introduction they won't forget.

A welcome email should be more than just a quick hello! Give customers an incentive to stay connected and open emails by providing exclusive discounts. Show your appreciation with money-saving reward codes when they sign up for the business newsletter – it's sure to keep them engaged in all things related!

2. Create Interesting Subject Lines

Companies striving for success in email marketing must tap into their customers' curiosity. Crafting captivating subject lines is the key to opening up that initial door of communication and generating an audience; after all, your message won't be received if no one even opens it! So invest some time - make 'em smile with intriguing titles they'll look forward to seeing in their inbox.

Make sure your email subject lines stand out! Keep them concise and relevant, so customers can quickly grasp the key message. Add some creativity by using catchy phrases that capture attention while still being true to the content of your emails.

3. Shorten Subject Lines

Keeping emails short and sweet is the key to success. Make sure your subject lines are concise - 50 characters or under! This way, customers will quickly get a sense of what it's about without having to scroll through lengthy details first; maximising your chances that they'll actually read it in full.

Put yourself in your customers' shoes and craft a subject line that's simple, straightforward and effective. Highlight the benefits they can expect from opening the email to grab their attention, rather than getting bogged down with confusing technical talk or jargon.

4. Maintain a Fresh Email List

Maintaining a new email list is essential to maximize your email's effectiveness. A stale email list has not been updated and may contain inaccurate or outdated information. Regularly clean up your email list by removing inactive users, unsubscribes, and those who have opted out of receiving emails.

It will help you target the right customers and ensure your emails reach the right audience. You should also consider segmenting your list so that you can send more relevant content to each group. It will help you personalize your emails and ensure they are tailored to customers' interests.

5. Set Sending Schedule

Setting a sending schedule is critical to successful email marketing. It is the timing and frequency at which you send out emails, and it’s an essential part of any email marketing strategy. It helps you ensure that your emails are sent at the most effective times for your audience.

Another factor to consider is the sending frequency, which helps you avoid sending too many emails too quickly. As a result, customers signed up for the newsletter or email list should not become overwhelmed with the messages they receive in a timeframe.


Email marketing is one of the most effective ways to reach customers and build relationships with them. These simple steps can create an effective email marketing strategy to help you reach your goals. With the right design and implementation, email marketing can be a powerful tool to help your business grow.

Bettr.email offers email design services to help businesses in mastering email marketing. We aim to provide newsletter design inspiration to help clients create a better email experience for their consumers. Learn more about our design process and services by browsing our website today.

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