March 30, 2023

Your email content sucks. How to drive sales with value-added content.

In today's competitive email marketing landscape, just sending a generic message with a flashy subject line doesn't cut it anymore. Successful campaigns require value-added content that offers something more than just a sales pitch. Not only does this approach help increase open rates and encourage engagement, but it also builds brand loyalty and boosts conversion rates. Read on for our advice on how to create email content that doesn't suck.


Andrew King

Email is a powerful tool for connecting with your audience, but let's face it, with inboxes overflowing, it can be tough to make your message stand out. That's where value-added content comes to the rescue. The key to successful email marketing is to go beyond the sales pitch and provide your subscribers with something they truly value. By offering unique insights, helpful tips, or entertaining content, you can deepen your connection with your audience, build trust, and increase engagement. In this post, we'll share tips and tricks for creating irresistible value-added content that will make your subscribers eagerly anticipate your next message. Get ready to take your email marketing to the next level!

The benefits of value-added content in email marketing

When you provide value to your subscribers through email content, you can expect to see a range of benefits, including:

  • Improved open rates: When recipients know that your emails contain valuable information, they're more likely to open them.
  • Increased engagement: Value-added content can encourage readers to spend more time engaging with your emails, leading to higher click-through rates.
  • Enhanced brand loyalty: By providing helpful or entertaining content, you can build stronger relationships with your subscribers and foster a sense of brand loyalty.
  • Better conversion rates: When subscribers trust and appreciate your brand, they're more likely to make a purchase or take another desired action.

Types of value-added content

There are many different types of value-added content you can use in your email marketing, depending on your audience and goals. Here are a few examples:

Educational content:

Teach your subscribers something new or offer tips to help them solve a problem.

Material use interviews to teach their subscribers something new

Entertaining content:

Use humor, storytelling, or other engaging techniques to keep your subscribers interested.

Manchester City Email
Manchester City tells an engaging story with this interactive email

Informative content:

Share news or updates related to your industry or business.

Sketch Email
Sketch Newsletter contains news and updates

Interactive content:

Polls, quizzes, and surveys can encourage readers to engage with your emails and provide valuable feedback.

Crocs Email
Crocs engage customers with fun quizzes

How to create value-added content for email marketing

To create effective value-added content for email marketing, keep these tips in mind:

  • Know your audience: Understand what your subscribers are interested in and what problems they need help solving.
  • Make it visually appealing: Use images, color, and design to make your emails stand out and draw attention to your content.
  • Personalize the content: Use subscriber data to customize your emails and make them feel more relevant and personal.
  • Make it easily scannable: Use short paragraphs, bullet points, and headings to make your content easy to read and understand quickly.
  • Include a clear call to action: Tell your subscribers what you want them to do next, whether it's to visit your website, make a purchase, or share your content with others.

Tips for effective use of value-added content in email marketing

To make the most of your value-added content in email marketing, try these tips:

  • Make sure it aligns with your overall marketing strategy: Your email content should support your broader business goals and messaging.
  • Test different types of content to see what resonates with your audience: Experiment with different formats and topics to find out what your subscribers respond to.
  • Monitor metrics to evaluate the success of your email marketing campaigns: Track open rates, click-through rates, and other metrics to see what's working and what's not.
  • Continuously refine your content strategy based on feedback and results: Use subscriber feedback and data to refine your content and improve your email marketing over time.


Unlock the full potential of your email marketing with value-added content. Leave a lasting impression on your subscribers by delivering top-notch content that educates, entertains, and engages. When you go above and beyond, you stand out from the never-ending sea of promotions flooding inboxes. Not only will your subscribers appreciate the added value, but your ROI will be thanking you as well. Level up your email game and watch your audience grow stronger connections with your brand.

Want to know more about email content and how it improves engagement, drives conversions, and more? Turn to the experts of As an email marketing studio, we are focused on crafting inbox experiences combined with innovative strategy and engaging content. You can trust us as we have been offering on-demand email marketing services for fast-growing businesses. Contact us today for more information.

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